Folk Tails Pet Company

Visual Brand Identity & Guidelines

Owner, Siobhán, PEI born-and-raised animal lover, wanted to combine her passions of hand-crafted products, photography, and all critters great & small into one place that connected her with helping out animals and their people – Folk Tails Pet Company became her passion project!

Folk Tails Pet Co. makes handmade collars, leashes, and other petwear that is durable and long-lasting, as well as being beautiful. They work with a waterproof, UV resistant, and stinkproof (important!) material called biothane. They take on custom orders for designs to make sure that every pet owner has products to suit their needs and are accessibly friendly.

Creating their visual identity to be a non-traditional petwear company that is made for nature’s ever-changing weather made for this to be a fun and rustic, yet youthful design that will make you smile was everything that I loved about make this! Siobhán is a good friend of mine that I’ve know since college so it was a pleasure to help a pal out on a small part of their big career journey. Go check them out!