RE/MAX® We Know PEI Team

Logo, Visual Brand Identity Guidelines, and Printed Assets

RE/MAX® We Know PEI Team is a collection of PEI’s most highly rated and respected Realtors; Kris Fournier, Catherine Fournier, Kelly Lantz, and Client Care Manager; Shannon Munn. Together they make the most trusted and successful Realty in Charlottetown.

Working with Ashe Green RGD as the lead, we came up with wordmark concepts and I wanted to include something within it that wasn’t going to take away attention from the RE/MAX® Balloon – then a eureka moment happened! I was trying to stylize the “K” in Know and saw a little roof, it just needed a little window and, BAM! Home sweet home!

Once we established a visual identity, Ashe and I took many of the elements and sprinkled them wherever we saw fit. It was a great experience working with Ashe on this.