Lobster Barn

Logo Mark, Visual Brand Identity Guidelines, and Printed Materials

Located in Victoria, PEI, their picturesque views, seaside vibe and delicious fresh pub food are the perfect formula for a unique PEI food experience.

Island-owned and operated, their passion is people, food, and hospitality. At the Lobster Barn, they specialize in delicious seafood, an energetic lively atmosphere and a water view that will make your heart sing.

Ashe and Mackenzie explored different takes and styles based on the brief but I was later asked to create an illustration of a Lobster to go with the logotype that was picked out. It ended up being the perfect seafood platter combo!

Once a visual identity was nailed down, we then moved into printed and online menu layouts, where I stylized old and nautical visuals with hand-drawn illustrations and carefully laid out the info within the brand guidelines.