Purearth Farm + Spa Retreat

Logo Mark and Visual Brand Identity Guidelines

Purearth Farm + Spa Retreat is a magical experience designed to rejuvenate the mind, body and spirit. Located in the heart of rural Prince Edward Island on Breadalbane’s famous Dixon Road, Purearth invites its guest to disconnect from the world and reconnect with one’s self.

Partners in life, Susie and Nick, along with their daughter Frankie and their flock of farm animals, welcome day visitors and overnight guests to step into the sanctuary of Purearth Farm + Spa. Enveloped in the embrace of Mother Nature, guests are encouraged to discover the healing and regenerative powers of forest bathing, animal therapy, and living without wifi.

At the heart of the Purearth Farm + Spa experience is the deeply held belief that the body is innately designed to heal itself. Drawing on over twenty years of experience in her field, Susie harnesses her gifts as a conduit for deep healing through the power of touch. Deeply caring and naturally intuitive, Susie infuses each of her unique treatments with great love, exceptional skill and a calming presence. The results are meaningful, restorative, and enduring. It’s a spa experience like no other.

When Ashe Green RGD was establishing a brand identity and mood for the project, I took on what would be used as the mark for the spa – an idea that came to mind when making concepts was that Susie was healing people with her touch and healing not only the body, but their heart, mind, and soul – that’s when the “hand & heart palm” came in, and Ashe gave it some natural organic feel that made it what it is today.