PEI Preserve Company

Logo Concepts, Visual Brand Identity Guidelines, and Assets

The PEI Preserve Company is a Canadian preserve company based in Prince Edward Island. Established in 1985, the company has grown to become one of the leading producers of high-quality, artisanal preserves in Canada.

The mission of the PEI Preserve Company is to create exceptional preserves using traditional methods and natural ingredients. Their preserves are made in small batches to ensure the highest quality and flavour. The company's vision is to be recognized as a leader in the preserve industry, known for its commitment to quality and sustainability.

The PEI Preserve Company values traditional methods and craftsmanship, using only the best natural ingredients to create their preserves. They are committed to sustainable practices, using locally sourced ingredients and reducing waste wherever possible. The company also supports the local community, contributing to local charities and organizations and promoting Prince Edward Island as a destination for food and culture.

Working with Ashe Green RGD, we worked on creating logo concepts that highlighted the floral elegance and beauty that PEIPCO was known for until Ashe made the simple move to focus on what its main attraction is: Love! It’s not perfectly cut – it’s human, warm, and sweet!

I also helped with creating the first drafts of their jam labels, additional logos, and guidelines.